Webinar Series: Profit Through Positioning

Hosted in partnership with FlexCMO, a VSFA member.

Growing a specialty food business often means juggling many products, customers, and marketing ideas with limited resources. In this practical webinar, Josh Nelson of FlexCMO will share a repeatable framework to help specialty food brands grow profitably, not just get bigger.

You'll learn how to:

• Identify your best customers

• Build a strategy around what truly differentiates your brand

• Execute marketing in a focused, test-and-learn way that improves margins

This session is ideal for founders and brand leaders looking for clarity, focus, and smarter growth decisions in 2026.

Speaker Bio:
With over two decades of experience in business, marketing, and brand-building, Josh has led successful brands and innovation at leading CPG companies including PepsiCo, Procter & Gamble, Central Garden & Pet, and Gallo. A trained professional engineer who began his career building bridges, Josh brings a unique perspective to business, excelling at finding solutions amid chaos and ambiguity. As the founder of FlexCMO, he continues to leverage his extensive CPG expertise to deliver focused, strategic and comprehensive marketing solutions to boost business growth. Josh holds an MBA from Yale University and a BS in Civil & Environmental Engineering from the University of Michigan.

Open to VSFA Members only. Registration required.

Register opening 1/30/26