2025 Annual Meeting

Save The Date!

Date: Wednesday, September 10th, 2025
Location: Mountain Top Inn & Resort | Chittenden

Learn, connect, and grow

Each year the VSFA community comes together for a daylong networking and business education event, a valued opportunity for members to connect with each other while learning ways to sustain, grow, and manage their business. 

Schedule TDB

We’re excited to share that the focus of this year’s VSFA Annual Meeting will be Sales & Revenue Growth! Join us on Tuesday, September 10th at the beautiful Mountain Top Inn in Chittenden, Vermont for a day designed to help you sharpen your sales strategies, understand your customers, and boost your bottom line.

The agenda includes:

A panel of buyers representing three key sectors — tourism, institutional, and coop/local — offering insider insights on what influences their purchasing decisions and how best to approach them.

A collaborative presentation by Kathy Murphy Moriarty and Carolyn Cooke, covering topics such as:

• Defining your brand identity, positioning, and voice

• Clarifying your unique selling point and communicating it with impact

• Understanding and aligning with your target customer’s needs and pain points

• Navigating the buyer’s journey and the sales funnel

• Building a four-part marketing strategy: Targeting, Positioning, Messaging, Channels

This is a can’t-miss opportunity to gain actionable tools, connect with peers, and strengthen your sales approach.

More details and registration coming soon!

Become an Event Sponsor

Receive recognition for your support of Vermont Specialty Food and Beverage producers. Reach out to karin@vtspcialtyfoods.org to claim your sponsorship.