Member Directory   Members Only   Membership   Contact Us   Recipes   News & Events   
  News & Events

Famous Vt. Baking Brand Sees Growth, Thanks in Part to Retail Giant

November 20, 2017

The country’s largest retailer is expanding its commitment to sourcing products manufactured in the United States.

Under its U.S. manufacturing initiative, Walmart has pledged to buy an additional $250-billion in American-made goods from many companies around the country through the year 2023.

"With this, we’re in direct response to consumers," said Chris Buchanan of Walmart. "They have been asking us for more goods that are made in this country."

Walmart has long been a lightning rod for criticism of potential negative impacts to small businesses, as proponents of downtowns have complained the large stores take revenue away from mom and pop shops.

Policies Could Cost Vt. Communities Federal Grant MoneyThe U.S. Justice Department warned jurisdictions around the country, including in Vermont, that they may be in violation of federal rules.(Published Thursday, Nov. 16, 2017)Walmart has also historically been targeted for criticism of its pay practices for employees, who have gotten raises from the retailer in recent years.

However, Buchanan said such criticism doesn’t recognize the positive impacts Walmart makes on communities, including by fostering job growth through its commitment to buying U.S.-made products.

"Our company is definitely involved in so many initiatives that aren’t controversial, that aren’t lightning rods," Buchanan told necn. "Our veterans hiring program, the U.S. manufacturing initiative, obviously, our sustainability program. We’re doing the right thing, and we’re proud to do so."

RAW: Four Bobcats Frolick in Vermont NeighborhoodThe head of the Vermont Department of Fish and Wildlife says an amateur video of four bobcats frolicking in a suburban neighborhood shows that the state's population of the normally elusive animals is healthy.(Published Thursday, Nov. 16, 2017)Buchanan joined Gov. Phil Scott, R-Vermont, in visiting the Wilder manufacturing center for [VSFA member] King Arthur Flour, a famous baking supply and ingredients company where chocolate chip cookie mixes were on the production line Friday.

King Arthur is one of the many New England and U.S.-made brands Walmart carries in its retail stores both regionally and around the country.

Karen Colberg, the co-CEO of King Arthur Flour, an employee-owned company, said its sales at Walmart have increased 800 percent over the past decade, and that the retailer carries a range of products, including gluten-free baking mixes.

"While we have our own footprint and we have our e-commerce business, being partnered with Walmart enables us access to the geography they have, the footprint they have, and the 2,600 stores and all their customers," Colberg told necn. "We always want to see more people baking—to make baking even more enjoyable for more people."

Colberg, who said King Arthur Flour makes approximately 300 products, said the additional reach that has become possible through the national partnership with Walmart was a major component of helping grow jobs in Vermont.

Colberg added that other retail partners across the country, including grocery store chains, boutique kitchen retailers, and specialty food markets, have all been critical to the company’s success and future growth.

Gov. Scott donned a hairnet and white coat to tour the company that Colberg said employs roughly 400 people total, and is dedicated to excellence in food-safe production practices.

"People from across the world come to Vermont every year just to see your operation [at the King Arthur visitor’s center in Norwich],” Gov. Scott told some of King Arthur’s employees before his tour. “Which I think is pretty special, when you think about that."

Erin Sigrist of the Vermont Retail & Grocers Association praised Walmart’s commitment to sourcing U.S.-made goods, and said it is nice to know that around the country, more consumers have an appreciation for products made in this country.

Sigrist noted that Vermont-made and New England-made products, in particular, are well-known for their quality and craftsmanship, and that small businesses are dedicated to making positive impacts on their states and communities, including by supporting local non-profits.

"It’s encouraging that a large corporation [like Walmart] is thinking about bringing some of those products from America onto their shelves instead of looking for the least expensive item," Sigrist said.

Sigrist said she hopes this holiday season, shoppers support small, independent businesses that make positive impacts on their communities, and when they’re in box stores, to seek out New England-made gifts, too.

One place to check out a wide selection of Vermont-made gifts is this weekend at the Sheraton Hotel & Conference Center in South Burlington, for the 65th annual Vermont Hand Crafters’ show, Craft Vermont.

The event runs through Sunday, Nov. 19 at the hotel, and features more than 160 artisans selling pottery, jewelry, glass, textiles, food products, home décor, and more.

VSFA Welcomes New Members

Travel: Spend a weekend in Vermont with city sights, country charm

State and University of Vermont Officials Visit Canada Farms and Food Producers

CBD has become US's coolest food, drink ingredient

Specialty Crop Block Grant Program Awards Announced

Spotlight on the Vermont Senate race: How would you handle the dairy-farm crisis?

Vermont Garden Journal: Let's Cut The Scrap And Get Composting


VEDA approves $7.4 million in business development financing

Bove’s cooks up new Flashback Friday dinners

Big E sets All-Time Attendance Record on Vermont Day

Op-Ed – Working To Find a Better Way To Pay Dairy Farmers

International culinary trail aims to connect Quebec, Vermont and beyond

Vermont sugarers get good news from FDA on maple labeling

GDP figures show it's a good time to be in the food business

Two PF+C attorneys named Best Lawyers 2019 “Lawyer of the Year”

Don't Bug Out! The Smithsonian Channel Is Going To Show You How To Cook Insects

Working Lands Grants Available for Vermont Food, Forestry and Wood Products Ventures

The Face of Farming: Root Crops Abound at Burnt Rock Farm

Food Trucks Aren't Just for Millennials Says Retirement Community

Runamok Maple expansion to add 50 workers

Vermont Agency of Agriculture, Food & Markets Awards Producer Association Grants

SUMMER FANCY FOOD SHOW-More of our Favorite Specialty Foods

VEDA approves business and agricultural loans totaling $7.1 million


Hunger Mountain Coop community fund grant applications available


Burlington airport adds giant maple syrup jugs and cheese blocks to decor

Scholarships available for October 3 Food Tank Summit in NYC

Ann Clark Ltd. attends ‘Made in America Product Showcase’ at White House

Interest Brewing In Kombucha As Healthy Beer, Soda Alternative

Packaging Makeovers at the Summer Fancy Food Show

Important Tariff Information

As Vermont distilleries grow so does ancient art of barrel making

Branch Out Your Vermont Brand

Vermont Nut Free Chocolates expands production, distribution to meet growing needs of allergy-suffers

Ruth Anne Flore appointed CEO of Grafton Village Cheese

Up to $2,000 available for small businesses

H Kenneth Merritt, Jr of Merritt & Merritt listed in Chambers USA 2018

Burlington Drink Entrepreneurs Move, Aptly, Into the Soda Plant

Harvest New England Conference Workshop RFP and Save The Date

Promoting food through literature

Agriturismo, American style: 8 farm and food experiences in the USA

Specialty Food Sales Hit Record $140.3 Billion

Taco Gordo and All Souls Tortilleria Come to Old North End

Moore: Don’t shop online, shop local

SBA Awards June 7 in Waterbury

8 Consumer Trends for 2018

Vt. leads nation in local food consumption

Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Vermont Coffee Roaster Producing ‘Green’ Beans

Slow Living Summit explores the future of farm and food entrepreneurship

Vermont Smoke & Cure Introduces New Grass-Fed Beef Sticks

Vermont Nut Free Chocolates moving to Colchester, doubling in size

The 25 Most Important Cheeses in America, According to Cheese Experts

Vermont Specialty Food Producers Take Home Gold at Annual sofi Awards

Taste of Vermont goes to Washington

New Grant Opportunity for Associations that Promote Vermont Agriculture, Food, Beverage, Forest, and Fiber Products

Vermont’s maple syrup business is booming, thanks to technology and changing tastes

Some small food retailers find less importance in groceries

Who roasts your coffee? Five Vermont roasters spill the beans on what they do

SAP! Beverages finalist at Rabobank’s FoodBytes! Montreal pitch

USDA Renewed 17 Substances on National List for Organic Production

Fat Toad Farm named SBA Family-Owned Business of the Year

Grants to help Vermont farms improve produce safety

Vermont Producers and Value-Chain Facilitators Receive $50K to Support Local Food Market Development

Vermont Creamery Adds to Its Expanding Retail Goat Cheese Collection

Device could save Vermont’s food producers thousands annually

Annette Rexroad, co-founder of Road Crew Clusters, to lead the Food & Beverage session of the Center for Women & Enterprise Vermont’s inaugural Power Forward! Accelerator Prog

It's Tortilla Tuesday in the Test Kitchen

14 Reasons Why We Love Vermont Farmers

7th Local Specialty Crop & Local Food Trade Shows on Monday, March 5, 2018 Northeastern University, Boston, MA

Andy's Dandys: A recipe for success

Fat Toad Farm wins 2018 Good Food Award

Announcing ACORN Workshop on Working with Distributors

Specialty food going 'up and up and up,' says Mintel

Fledgling wine grape industry looks to protect Vermont vines

Good Food Foundation’s 2018 Good Food Awards and Mercantile Celebrate Excellence in Taste, Sustainability, and Social Responsibility

Agriculture Agency Events at The Vermont Farm Show

Supplier Relationships Key to Pricing, Assortment Strategies

Vermont Sugarmakers Reflect on New Challenges

Pints of Passion: Gelato Company Scoops Out Quality Flavors

Announcing the Vermont Specialty Crop Block Grant Program 2018 Request for Proposals!

Localvore expansion to MA and ME is growth model for job creation in VT

Report: Workforce development critical to sustain local food economy

Special thanks to Vermont dairy farmers on National Milk Day

Wonkblog Organic food fraud leads Congress to weigh bill doubling USDA oversight

Gut Health Tops Nutrition Trends for 2018

Up to $60,000 available through Local Food Market Development Grant program

Bennington distiller adds partners

Vermont’s workforce dilemma


Famous Vt. Baking Brand Sees Growth, Thanks in Part to Retail Giant


2018 Good Food Awards Finalists

Specialty Food Category Forecasts

SFA's Trendspotters' Top Trends for 2018

Policy and Communications Director Named at Agriculture

Produce Safety Improvement Grant Program Accepting Applications on November 15

Vermont Village Introduces Apple Cider Drinking Vinegars

FDA publishes more menu labeling guidance

ACORN Producers and Buyers Forum: Conversations Across the Local Food Spectrum

Cabot Creamery chooses FirstLight for data services

Workforce development, business succession plans required for food industry growth

Ag Agency Accepts Applications for Trade Show Assistance Grants

Amazon has slashed seller fees to try to improve its grocery selection online

At Neighborly Farms, Producing Cheddar Is a Family Affair

Community Capital of Vermont receives $1 million for microloans

Gov. Scott Celebrates Vermont’s Farm To School Grant Program With Students

Amazon's Stealth Takeover of Vermont

Vermont Agency of Agriculture Announces $1M in Grant Funding for Farm Capital Equipment Assistance Program

H Kenneth Merritt, Jr selected as ‘Super Lawyer’ for 5th Time


New England Super Lawyers recognizes seven PF+C Attorneys

Vermont businesses generate over $1.8M in total sales at The Big E

Working Lands Financing Conference

What Section 179 Expensing Means for Your Business

Scott signs proclamation designating October as Employee Ownership Month

Working Lands Enterprise Board Announces $750,000 in Available Investments To Help Grow Vermont’s Economy

Vermont Artisan Coffee moves, opens coffee bar to rave reviews

2017-2018 Windham Region CEDS Update

Vt. Governor Proclaims October Farm to School Month, New Grant Opportunities Released

Vermont Agency of Agriculture, Food & Markets Announces Over $1M in Available Grant Funds

New Improvements to State Building Help Showcase Vermont Tradition and Emerging High-Quality Agricultural Products

Apple Season Has Arrived in Vermont – Get Picking!

From Wallflower to Expert Networker

Rooted in Vermont: Uniting all Vermonters around Local Food

Vermont Products Win Big at the 2017 Fancy Food Show

Job Opening: Vermont Sustainable Jobs Fund Project Manager

Fuel Your Passion with Lake Champlain Chocolates’ Fifth Limited-Edition Bar for 2017 Burlington Discover Jazz Festival

Cabot receives 2017 Tourism Partner of the Year

2017 sofi Awards Winners

City Market, Onion River Co-op Celebrates Earth Week

Craftsbury Farmers' Market Looking for Vendors

2nd Annual Green Mountain Fair at Manchester seeking Vendors

Maple Syrup Never Tasted So Good

Vermont Artisan Coffee and Tea Makes the Big Move!

City Market Awards Co-Op Patronage Seedling Grants to 8 Local Non -Profits

Cabot Sets World Record for Largest Smoothie!

Vermont Fresh Pasta Celebrating 25 years!

Gringo Jack’s Flaky Chips Verified Non-GMO

Lake Champlain Chocolates to Host New Organic Bar Tastings

Lake Champlain Chocolates Debuts 4 New Organic Bars at Specialty Foods Winter Fancy Food Show

Castleton Crackers Debuts Colorful and Compact New Packaging

Runamok makes Oprah's Favorite Things List

Japanese consumers rave over Vermont products


Vermont Creamery's Non-GMO Cheese Hits the Market

Lake Champlain Chocolates achieves SQF Level 2 Certification

A Tour of Vermont Tortilla Company

Blake Hill opens Windsor plant

Working Lands Enterprise Board Announces $650,000 in Available Grant Funds and Two Innovative New Loan Programs

Lake Champlain Chocolates + Silo Distillery = A match made in heaven

Maple Syrup Breaks Away From Breakfast

US Chocolate Market to Reach $30B

Member Directory    |    Membership    |    Site Map    |    Recipes    |    Contact Us    |    Home
The official web site of the Vermont Specialty Food Association
963 Paine Turnpike North, Berlin VT 05602
Phone: 802.839.1930 Email:
©2018 Vermont Specialty Food Association. All rights reserved.

Designed & CMS by Cambium Group, LLC